A campaign like no other

For the 308GTi we wen't all out. The film and motion team went to France with a bunch of GoPro's and went around a race track with those GoPro's strapped in the front of a car. Using this footage and GPS the dev's made an interactive experience using real footage from the track.

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Styling it

How should the look and feel of the campaign site be? Well, just as high-tech and sporty as the car itself I thought.

Concept after concept

I went through many iterations and style ideas. Some futuristic others airport strip markings inspired.

High-tech and clean hologram like light based interface concepts

More airport like ground markings